Plumbing the System
Dutch Pavilion at the 18th International Architecture Exhibition

The exhibition Plumbing the System featured the work of architect Jan Jongert and cartographer Carlijn Kingma. The connecting concept between the two oeuvres is plumbing, defective flows that need fixing. In the work of Jongert this appears in a literal way, as he works on reducing rainwater runoff in urban environments with low-cost water-preserving green roofs. Kingma draws out intricate illustrated visualizations of the flows of money in the neoliberal capitalist present.

The exhibition is designed as a workshop, and the graphic design plays along with this concept. The playful typography that literally moves in the animated images, and that recalls the notion of movement in the static images, refers to the process of un-clogging and the resumed flow of water.

commissioned by Neiuwe Instituut
As part of the design team of Atelier Roosje Klap
Lead designer: Roosje Klap
Other team member: Maïwenn Brochen

campaign, signage, exhibition graphic design
Curated by Jan Jongert
made in 2020-2021


photos © Cristiano Corte