Viapan Re-branding

Viapan is a market leading recruitment and human resources provider in the Central-European region. The OSLabs team was asked to create a visual identity that represents the professionalism of the company, yet remains friendly and approachable. The identity had to be flexible and create a consistency across the communications of the various departments and local offices of the firm.
The starting point of the new visual identity is the logo. While keeping the color combination of the previous logo – bright green and black – we created a completely new logo image and typography. In the image one may discover a jumping figure, an energetic person ready to take action – that is a letter “v” at the same time. The brand system is built up with friendly, legible, rounded typeface and rounded lines that create a wide range of possibilities for creating visuals for various media and combinations with photographic images.

visual identity, brandbook, website
commissioned by Viapan Group
as part of the of OSLabs team
team: Bence Husi, Ágnes Békés, Nóra Békés
made in 2018-2020